Your B2B buyers sent someone else to evaluate you.
The first ongoing, cross-industry study of how AI agents are reading, comparing, and deciding on B2B vendors. Over 3 million agent events logged. Every major agent observed, continuously. Updated quarterly.
of B2B content-page traffic now comes from AI agents — not humans.
Trusted by high-growth B2B teams
Across our monitored network, right now.
The audience changed. The stack didn’t.
On the B2B web, a larger share of content-page traffic is now non-human than human. Agents are reading the comparison page, the security brief, the pricing calculator, the integration doc. Every page your buyer used to read themselves.
The mechanics are new. Agents fetch specific pages, in milliseconds, without ever loading the JavaScript your analytics stack depends on. Fifty-nine percent of ChatGPT agent traffic in our dataset originates from a Postman-class HTTP client. One percent of Perplexity agent visits ever touch a homepage. They arrive at the deep page, parse it, and leave. Your stack was waiting for a session that will never start.
The audience is not just reading differently. It is deciding differently. The buyer on the other end of the agent receives a synthesis – a compressed verdict on your company – seconds after the question is asked. By the time a human shows up at your sales call, the shortlist is already written.
This is what the agent sees.
A real agent transcript, recorded during the benchmark. Names anonymized. Every question below was asked. Every answer is what the site returned.
There is no such thing as AI traffic.
Four separate channels, each with a distinct buyer profile. Treating them as one averages away the signal that matters most.
The channel distribution is not settling.
Claude-agent traffic grew 26× in five months. The channel distribution in your 2026 plan is already obsolete.
Two months ago, ChatGPT was the default synonym for “AI traffic.” In our most recent 31-day window, Claude agent traffic is doubling every twenty days. On the current curve, Claude crosses Perplexity in monthly volume by June. The distribution in your 2026 plan was drawn against a snapshot that no longer exists.
Three ways companies try to catch up. Two are on the wrong path.
Every category responds to a real shift. Most categorize the problem wrong, then ship tools that make it more legible without changing anything. The agent web is at that point now.
Watch what agents say.
- —Monitoring dashboards that track how you appear in ChatGPT, Claude, Perplexity
- —AI SEO tools that observe your content's ranking in agent answers
- —Brand-mention alerts for LLM outputs
- —Better human analytics – intent data, visitor ID
All downstream of the decision. Tells you what happened. Cannot change what happens next.
Answer the agent as it decides.
- →Detect the agent arriving at your site in real time
- →Respond with grounded, governed, on-brand answers
- →Capture every question – answered or not – as intent data
- →Compound the knowledge layer with every interaction
This is the Agent Interaction Layer. Salespeak operates here.
Four stages. We are in stage one.
The Agent Interaction Layer is not a static product. It is stage one of a transition that ends with agents transacting on behalf of both sides. The infrastructure decision made now determines whether you participate in every stage that follows.
The analogy that matters: companies that built real APIs in 2010 became platforms by 2015. Companies that bolted fake APIs onto brochure sites had to rebuild from scratch. The decision made early was the decision that mattered.
Two ways to meet the agent web on your own site.
Run buyer-eval on your site.
An open-source evaluation skill that acts like an AI buyer researching you. Runs locally in Claude Code, against any public URL. Gives you the transcript: what it asked, what your site answered, what it couldn’t find. Use it yourself, or share it with your team.
Get it on GitHub →See agents on your site with Agent Analytics.
A free analytics product that captures every AI agent visit to your site at the CDN level. See which agents are reading which pages, in real time. Installs in minutes. No performance overhead. No JavaScript dependency.
Install Agent Analytics →