Your B2B buyers sent someone else to evaluate you.
The first ongoing, cross-industry study of how AI agents are reading, comparing, and deciding on B2B vendors. Over 3 million agent events logged. Every major agent observed, continuously. Updated quarterly.
of B2B content-page traffic now comes from AI agents — not humans.
Trusted by high-growth B2B teams
Across our monitored network, right now.
The audience changed. The stack didn’t.
On the B2B web, a larger share of content-page traffic is now non-human than human. Agents are reading the comparison page, the security brief, the pricing calculator, the integration doc. Every page your buyer used to read themselves.
The mechanics are new. Agents fetch specific pages, in milliseconds, without ever loading the JavaScript your analytics stack depends on. Fifty-nine percent of ChatGPT agent traffic in our dataset originates from a Postman-class HTTP client. One percent of Perplexity agent visits ever touch a homepage. They arrive at the deep page, parse it, and leave. Your stack was waiting for a session that will never start.
The audience is not just reading differently. It is deciding differently. The buyer on the other end of the agent receives a synthesis – a compressed verdict on your company – seconds after the question is asked. By the time a human shows up at your sales call, the shortlist is already written.
This is what the agent sees.
Only 2.3% produced direct, confident, actionable answers. 60.3% returned partial or ambiguous content. 37.4% found nothing at all.
A representative transcript. Patterns observed across our monitored network.
What the benchmark found.
of in-category buyer questions are unanswerable on the vendor's own site. Cumulative cut across 10 verticals.
of buyer questions go unanswered in HR Tech — the worst-performing vertical in the cohort. Compliance, integrations, and pricing all drive the gap.
of cybersecurity buyer questions produce no answer on the vendor's site. Enterprise-gated pricing and shallow compliance disclosure drive the gap.
of FinTech buyer questions are unanswerable. Regulatory posture and pricing model are the dominant gaps.
of Sales/RevOps buyer questions go unanswered — competitive comparisons and implementation timelines are the worst categories.
Also tracked: MarTech 36.9% · DevTools 31.3% · Legal Tech 31.7% · Vertical SaaS 37.1% · CX AI 27.5% · AI Platform 23.6% (best-performing vertical — AI-native vendors document themselves better).
There is no such thing as AI traffic.
Four separate channels, each with a distinct buyer profile. Treating them as one averages away the signal that matters most.
The next three findings are why we’re building an agent interaction layer.
You’ve seen what agents look like on a B2B site. What follows is the growth curve, the read-path vs write-path split, and the four-stage arc we believe defines the next three years of B2B buying. Leave your work email to keep reading and get the full 2026 Agent Traffic Benchmark delivered to your inbox.
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